When it comes to high street fashion, influencer and podcast host Perrie Sian needs to be on your FYP. With over 3 million followers across Instagram and TikTok, her high street hauls have had us flocking to order new-in must-haves on a monthly basis. So it was a no-brainer when Primark snapped up the social media star to launch a collection at the end of 2025. And yes, it created the store’s highest amount of Click + Collect orders ever. Because when partnerships work, they really work.
Now she’s back with a range that has finally got us excited for spring. Firstly, let’s talk denim. At the start of every year, I go through a denim overhaul and the styles in this collection are ideal at just £16. Available in different shades and leg lengths (5ft 2in me is thrilled), the straight leg shapes are timeless and form the base of this new season collection.
Then I need to call out my three favourite looks. Firstly, the collarless blazer (£30) is seriously chic. Cinched in at the waist with tapered sleeves, it creates a flattering silhouette that elevates the jeans-and-a-nice-top outfit. I sometimes find that collared jackets feel awkward worn over collared shirts as there’s more fuss around the neck, but this style allows for a streamlined finish.
My next two faves are both co-ords. First, the butter yellow waistcoat (£16) and straight leg trousers (£14) (pictured above) – a look that will last all through summer, while the colour feels fresh. I also love the denim tank (£12) and bermuda shorts (£13). It’s an outfit that can be worn time and time again – and all for those price points we’ve grown to love. I am already dreaming of taking this to barbecues, festivals and pub gardens.
What is so refreshing about Perrie’s Primark Picks is just how involved the influencer has been in building the range. I can sometimes be sceptial about fashion partnerships, but Perrie and Primark is a perfect match. She knows about the fabrics used, the shapes created and the range she wanted to highlight. It’s authentic – and it shows.
Available in store and via Click + Collect now, let’s brighten up the miserable, grey weather with a pick-me-up purchase. You deserve it!
Joely Chilcott is the content director at PS UK. With more than 10 years working for a number of women’s lifestyle publications, she has edited features across fashion, beauty, health, wellness, and news. Previously, she spent four years as the head of female content at a newspaper, where she was regularly the mouthpiece for female-related issues while spearheading campaigns that resulted in laws being changed for the better. She has work published in Drapers, Women’s Health, Fabulous, YOU, Woman&Home, The Sun, and the Metro. She has also worked across TV and radio, contributing to ITV Daytime shows and TalkRadio. She has a degree from Royal Holloway University. You can usually find Joely speaking enthusiastically about Harry Styles, shoes, and bread baskets.
